Facebook advertising offers the most targeting methods of all digital advertising. It uses all the attributes from personal profiles within Facebook to target your ads. This allows us to show your ads to very specific audiences.
It is also very cost effective for most advertisers and offers a wealth of reporting and insights after every campaign.
Facebook Advertising is increasing in popularity as advertisers understand that not only can you use more audience targeting options than any other platform, but it also offers the chance for "Word of Mouth" endorsements within the platform.
Most new businesses create their Facebook Business Page and then it slowly dies. They might post things about their new business, but as they have a low number of Likes, they go unnoticed and the new business owner abandons their Facebook page.
So, if you were nodding as you read this, then you need to call us. We believe that if done properly, that Facebook Advertising can be the most cost effective advertising for some businesses.
WHAT IS THE COST OF FACEBOOK ADVERTISING?
Facebook Advertising is priced according to your likely success rate of showing your ad to potential customers. The more targeted your ad is, the more likely you are to succeed, so it can be expensive.
So if you target, 35-45 year old males in three Sydney suburbs that like jogging, your cost is probably going to be quite high because your audience size is quite small and if you have the right product, then you will probably get success with your ads. Conversely, if you want to target all Australians who like to read, then your cost per event is likely to be quite low.
ISN'T IT ALL ABOUT LIKES?
If you are posting for your business on Facebook, then the more people that like your site, the better. This is because it is like the old "Pyramid Selling".
If your business post appears on someones Facebook feed, then all of their friends once removed will see your post. This highlights the need to build up the number of "Likers" of your Facebook page. Luckily, Facebook has an advertising campaign designed to help you do that as well.
Mad Dog Lola can help you create an advertising campaign designed to increase the number of "Likers" you have.
"We built our own Facebook Business Page. What a mistake. Leave it to the experts. Mad Dog Lola now do everything on our Facebook page"
Les Roberts - Lock It Down