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MAD
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LOLA
E-MARKETING
GOOGLE ADVERTISING
Google advertising works. Often called Search Engine Marketing (SEM) or Pay Per Click (PPC) you choose how much you want to spend per day, when you want your ads to appear and who do you want to show your ads to?
Google allows you to advertise your business with "paid" ads and they only charge you when a potential client clicks on your ad. They give us a tool to estimate how much it may cost you to advertise with them.
GET YOUR BUSINESS ON GOOGLE WITH GOOGLE SEARCH ADS
A Google Ads Campaign using Search Keywords is the most effective way to get your business on Google.
Using "Keywords" that are found in Search terms, Google is able to match "Paid Results" with its organic results.
So, if you are advertising "Timber Fences" and a potential customer searches for "Timber Fences", Google will display your Ad to that potential customer and lead them to your business website. The rest is up to you.
HOW MUCH DOES IT COST FOR GOOGLE ADS
Well it depends. Depends on what? It depends on your market, are there lots of Google Ads advertisers? And how much are they prepared to spend to be at the top of Search results?
It is widely known that being at the top of Google Search results gets the most clicks from potential customers. So Google allows advertisers to bid specific amounts that they are prepared to pay for a click for that keyword. This of course can create a bidding war and some Costs per Click are quite high. However, Google will argue that the cost is representative of the value of that potential customer.
SO WHERE MIGHT MY AD APPEAR ON GOOGLE?
All Google Ads use an auction philosophy when determining what order the Google Ads should appear in Search Results. Customers with well written ads and a good match to the Search term will appear higher than advertisers with poor keyword match and badly written Ads.
Using "Keywords" that are found in Search terms, Google is able to match "Paid Results" with its organic results.
GOOGLE SHOPPING CAMPAIGN
Google Shopping is critical for today's small businesses. It is not unusual for us to see 80% of website traffic coming from mobile devices. If you are not utilising Google Shopping advertising then you could be missing a large share of your market.
We can create a Google Shopping Campaign if you have physical products for sale. These then appear in search results for that product. Increases of 37% in Sales in not uncommon for retailers using Google Shopping Campaigns.
The feeds or catalogues for these Google Shopping campaigns can come from a variety of sources. We can even scrape your current website to get the shopping cataloge from there.
At Mad Dog Lola we take care that your Google Adwords campaign meets your expectations. Its the little things like the "Click to Call" button that separates us from other agencies.
GOOGLE DISPLAY ADVERTISING
Display Advertising is another part of Google's Digital Advertising platform. It features Image Ads appearing on websites with that run Google Ads.
Using either Keywords, Topics, Interests or just specific websites, Google is able to display your image ads on any website that match your targeting method.
For example, we can make your image ads and get them on Page 1 of the Sydney Morning Herald within 24 hours.
Often display ads have the term "ad choices" in the ad which is an advertsing standard that Google adheres to.
REPORTS, REPORTS, REPORTS
Google Ads provides an amazing suite of reports. We can tell you by the hour how much you have spent on Google Ads.
Each month we provide a detailed analysis of your spend, keywords that are working and keywords that are not working.
We make recommendations on your account each month so that you optimise your advertising budget with Google.
If you would like to see a sample of one of these reports then just send us a message and we will walk you through it.