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GOOGLE ADVERTISING
Google advertising works. Often called Search Engine Marketing (SEM) or Pay Per Click (PPC) you choose how much you want to spend per day, when you want your ads to appear and who do you want to show your ads to?
Google allows you to advertise your business with "paid" ads and they only charge you when a potential client clicks on your ad. They give us a tool to estimate how much it may cost you to advertise with them.
GET YOUR BUSINESS ON GOOGLE WITH GOOGLE SEARCH ADS
A Google Ads campaign using search keywords places your business in front of potential customers who search for relevant terms, matching paid ads with organic results. For example, if someone searches “Timber Fences,” your ad can appear and direct them to your website.
HOW MUCH DOES IT COST FOR GOOGLE ADS
The cost of Google Ads depends on your market, competition, and how much advertisers are willing to pay per click. Top search positions get the most clicks, and high bids reflect the potential value of attracting those customers.
SO WHERE MIGHT MY AD APPEAR ON GOOGLE?
Google Ads are ranked in search results through an auction system, where well-written ads with strong keyword matches appear higher than poorly matched ads. Keywords help Google align paid ads with relevant organic search results.
GOOGLE SHOPPING CAMPAIGN
Google Shopping is essential for small businesses, especially with up to 80% of traffic coming from mobile devices, and can boost sales by over 30% for retailers. At Mad Dog Lola, we create and manage campaigns using product feeds from various sources, ensuring features like “Click to Call” maximize results.
GOOGLE DISPLAY ADVERTISING
Display Advertising on Google lets your image ads appear on websites based on keywords, topics, interests, or specific site targeting. For example, your ads can be placed on high-profile sites like the Sydney Morning Herald, typically showing an “ad choices” label as part of Google’s advertising standards.
REPORTS, REPORTS, REPORTS
Google Ads offers detailed reporting, allowing hourly tracking of spend and monthly analysis of effective and ineffective keywords. Each month, we review your account and provide recommendations to optimise your advertising budget.
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