GOOGLE MY BUSINESS PAGES
Can you believe that Google gives businesses a tool for FREE advertising on Google? Surely not! Yes its true, Google My Business pages are free and a very powerful way for businesses to advertise on Google Search results pages.
Well maintained Google My Business pages allow their owners to receive customer reviews online and appear on Google Maps listings even if the user is not looking for your business.
You can also utilise Google My Business posts to keep customers updated or to advertise a special promotion via Google My Business.
WHAT IS A GOOGLE MY BUSINESS LISTING?
Google My Business listings are the large displays on the right hand side of Google Search Results. They can appear when you search for a specific business or if Google thinks that your business is most relevant for a product or service search.
What's even better is the power of Google My Business on mobile devices. Users who are searching for nearby businesses get a display with a clickable phone number and directions to your business.
Each month you get a report from Google of how powerful your listing was. How many people saw it, how many rang you and how many used directions to your business....
BE SEEN ON GOOGLE MAPS AS WELL?
Once completed and verified by Google, a Google My Business listing can appear on a Google Maps display as well.
In fact, Google will often provide the names of their top 3 businesses underneath a location map for most product or service searches.
It pays to keep your listing current and up to date as well. Just like Facebook business pages, a lot of businesses create their Google My Business pages and then never update anything ever again.
Google rewards businesses that keep their Google My Business listings up to date. Google allows businesses to make posts on a weekly basis, where they can advertise a Special Offer, an Event or something about their business. These businesses get rewarded by Google with a much higher position in displays.
BE FOUND, BE SEEN, BE GOOGLE MY BUSINESS!
"I didn't even know what a Google My Business Page was before John explained it. Now I rely on it for customer reviews and my business on Google Maps"
Domonic - Baini Group
HOW TO SETUP GOOGLE MY BUSINESS
Claim your business by clicking on the "Is this your Business?" underneath your business listing in normal Google Search results.
Wait for Google to send you a postcard with a secret PIN number at your business address.
Complete all relevant sections in the "Info" section of the Google My Business listing.
Add photos of your business, including your Logo, photos from outside and all relevant images.
Start posting stuff about your business. Every week Google gives you the opportunity to post something about your business. These posts appear in the listing on the right of Google Search Results when people search for your product or service.
Continue these practices and wait for your business to show up in Google Maps and Google My Business listings.
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